This Privacy Policy explains in clear terms how 777e collects, processes, stores, and protects the personal data you provide when using our platform. Your data belongs to you — and we take that seriously.
777e does not sell, rent, or trade your personal information to third-party companies for commercial marketing purposes. Your data is never a product.
All personal data transmitted between your device and 777e servers is encrypted using industry-standard TLS/SSL protocols — the same protection used by international banks.
777e only collects data that is necessary for the operation of your account, regulatory compliance, and service improvement. We do not collect data we have no use for.
This document openly explains what data 777e collects, why it is collected, who it is shared with, and how long it is retained. No hidden clauses, no vague language.
You have the right to access, correct, restrict, and request deletion of your personal data held by 777e. These are enforceable rights, not aspirational promises.
777e's data practices comply with obligations imposed by our international gaming licence, including KYC/AML requirements applicable to licensed online gaming operators.
This Privacy Policy ("Policy") is issued by 777e International Gaming Ltd. ("777e", "we", "us", "our"), the operator of the online gaming platform accessible at 777e.lat (the "Platform"). This Policy describes how 777e, acting as data controller, collects, uses, discloses, stores, and otherwise processes the personal data of users who access or register on the Platform ("you", "your", "the Player").
By accessing the 777e Platform, creating an account, or otherwise interacting with our services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree to this Policy, you must immediately discontinue use of the Platform.
This Policy applies to all personal data collected from Pakistani players and users globally who access 777e. It covers data collected through the website, live chat, email communications, payment processing, and all other channels through which you interact with 777e.
777e collects only the personal data that is reasonably necessary for the purposes set out in this Policy. The categories of data collected are described below, together with the context in which each category arises.
The personal data collected by 777e is used for the following defined purposes. We do not use your data for any purpose that is incompatible with the original reason it was collected without obtaining your separate consent.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Identity, contact, and registration data | Contract performance |
| Identity verification (KYC) | CNIC data, selfie, date of birth | Legal obligation (AML/KYC) |
| Processing deposits and withdrawals | Financial and payment data | Contract performance |
| Game provision and bet settlement | Account data, transaction history | Contract performance |
| Fraud prevention and security monitoring | Technical data, transaction patterns | Legitimate interest / legal obligation |
| Anti-money laundering compliance | Financial data, identity data | Legal obligation |
| Customer support and complaints | Communications data, account data | Contract performance / legitimate interest |
| Responsible gaming monitoring | Usage data, betting patterns | Legal obligation / legitimate interest |
| Platform analytics and improvement | Technical and usage data (anonymised) | Legitimate interest |
| Marketing communications (opt-in only) | Contact data, preferences | Consent |
777e processes personal data only where a recognised legal basis exists for doing so. The primary legal bases relied upon by 777e are:
777e does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial marketing purposes. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:
To process your deposits and withdrawals, 777e shares relevant payment and identity data with payment service providers, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK. These providers receive only the minimum data necessary to execute the requested transaction and are bound by their own privacy obligations.
Where automated KYC verification is used, your identity documents may be shared with a licensed identity verification service provider for document validation and biometric comparison. These providers act as data processors under 777e's instructions.
Live casino studios, slot game studios, and sports data providers that supply game content to the 777e platform may receive anonymised session data necessary for game delivery and RNG audit purposes. These providers are subject to contractual data protection obligations.
777e may be required to disclose personal data to our international gaming licensing authority, financial intelligence units, or law enforcement agencies where required by applicable law or court order. In such cases, 777e will disclose only the data legally required and will, where permitted, notify you of any such disclosure.
777e uses cookies and similar tracking technologies to operate the Platform, improve user experience, and analyse usage patterns. Cookies are small text files placed on your device when you visit the 777e website.
You may manage your cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from accessing 777e but may limit certain personalisation features. Instructions for managing cookies vary by browser and are available through your browser's help documentation.
777e retains your personal data only for as long as necessary for the purposes for which it was collected, subject to overriding legal, regulatory, and business requirements. The following retention periods apply:
Upon expiry of the applicable retention period, 777e will securely delete or anonymise your personal data in a manner that prevents its reconstruction.
777e implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. Our security framework includes:
Notwithstanding the above measures, no system of data transmission over the internet is entirely secure. 777e cannot guarantee absolute security of data in transit. Players are advised to maintain strong, unique passwords for their 777e accounts and to enable two-factor authentication to maximise account security.
Subject to applicable law and our regulatory obligations, you have the following rights in respect of the personal data that 777e holds about you. To exercise any of these rights, contact us using the details in Section 14.
777e will respond to verified rights requests within thirty (30) calendar days of receipt. We may request proof of identity before processing your request to prevent unauthorised access to your data.
The 777e Platform is strictly for individuals aged twenty-one (21) years or older. 777e does not knowingly collect personal data from persons under the age of 21. If 777e discovers that personal data has been collected from an individual who is under 21, that account will be immediately closed, the data will be deleted in accordance with our data retention obligations, and any deposits made will be handled in accordance with applicable regulatory guidance on underage account closure.
As an internationally licensed online gaming operator serving Pakistani players, 777e's technical infrastructure may involve the transfer and storage of personal data in data centres located outside Pakistan. Such transfers are necessary for the delivery of our services and are carried out subject to appropriate safeguards.
Where personal data is transferred to countries that do not provide a level of data protection equivalent to the standards applicable in the jurisdiction of our gaming licence, 777e relies on one or more of the following transfer mechanisms: standard contractual clauses approved by the relevant supervisory authority, binding corporate rules applicable to 777e's group entities, or the consent of the data subject where other mechanisms are not available.
The 777e Platform may reference or link to third-party services in a limited context, such as payment provider portals accessed during the deposit or withdrawal process. 777e is not responsible for the privacy practices of third-party websites or services. Each third-party service provider operates under its own privacy policy, and you are encouraged to review those policies before submitting any personal data to a third-party system.
777e does not embed third-party social media buttons, external advertisement networks, or affiliate tracking pixels that would allow third parties to collect your personal data without your knowledge while you are on the 777e Platform.
777e reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing activities, legal requirements, or regulatory guidance. When material changes are made, 777e will notify registered players via SMS to the registered mobile number or through a prominent notice displayed on the Platform upon login.
The effective date displayed at the top of this document reflects the date on which the current version entered into force. Your continued use of the 777e Platform following notification of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the revised Policy, you must close your account and cease using the Platform.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a privacy concern or formal complaint, please contact 777e's Data Protection team using the following details. All contact information is provided as plain text only — these are not clickable links.
If you are not satisfied with 777e's handling of your privacy complaint, you have the right to escalate your complaint to the data protection supervisory authority in the jurisdiction of our gaming licence. 777e will provide the relevant authority's contact details upon request.
We built 777e on a foundation of transparency and security. Your PKR balance, your identity, and your gaming data are handled with the care they deserve. 21+ verified accounts only.
By using 777e you confirm acceptance of this Privacy Policy. 21+ only. Gambling involves financial risk. Please play responsibly.